Shifts in technology, sustainability present opportunities for tourism sector in the long run: Chan Chun Sing Toggle share menu
Advertisement
Advertisement Singapore
Shifts in technology, sustainability present opportunities for tourism sector in the long run: Chan Chun Sing
Visitors wait in line to enter the Singapore Zoo on its first day of reopening to the public on Jul 6, 2020, after the attraction was temporarily closed due to COVID-19. (Photo: AFP/Roslan Rahman)
07 Apr 2021 10:43AM) Share this content
Bookmark
SINGAPORE: From the transformation of an annual food festival into a virtual affair with live classes to the gamification of a walking tour where participants solve puzzles while exploring Chinatown, these are some examples of how tourism players have been reinventing their businesses with technology amid COVID-19.
/ Posted on 7 April, 2021 17:00
The Singapore Tourism Board has unveiled Tcube, an innovative space at Tourism Court that aims to help tourism stakeholders better their digital capabilities to reimagine visitor experiences and achieve sustainable operations.
On the reason for launching Tcube, or the Tourism Technology Transformation Cube, Ong Huey Hong, executive director industry technology transformation, shared: “We want to grow tourism companies into transformative leaders to compete better. We want to cultivate a community of innovators to chart new courses. And we want to facilitate partnerships between like-minded stakeholders to spur innovation through pilots and experimentation.”
Support will be provided through a three-step framework: learn, test, and build.