The Borrow A Cup pilot is built on a reusable packaging platform using an in-store bin that scans and accepts empty cups returned by a consumer, washes them, and returns them to circulation. Consumers can earn rewards based on their scanned cup data.
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Since 2021, Starbucks has been testing the 100% reusables model across more than 25 markets. With most of its beverages enjoyed on the go, the company continues to test and learn how to best encourage customers to embrace reusables.