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Building A User Segmentation Matrix To Foster Cross-Org Alignment — Smashing Magazine

Is there such a thing as harmony between designers and developers in the workplace, and if so, how can it be achieved? In this article, Chris Day explores the challenges of effective collaboration, outlines the key factors at play, and (hopefully!) empowers you to find the right solutions to help you and your team deliver to their full potential.

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Customer experience – Getting the basics right

Customer experience – Getting the basics right
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Time To Ditch Brainstorming And Embrace Customer-Centric Innovation

For too long, typical corporate innovation has been driven by clever ideas and flashy features, often with little regard for the actual needs and desires of customers.

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How to Understand the Innovation Process With Jobs-to-Be-Done Theory

When it comes to innovation, there's no one-size-fits-all solution. The process of coming up with new ideas and turning them into products or services that people will actually use is different for every company. But there is a framework that can help you think about innovation in a more structured way: the jobs-to-be-done theory. What

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