Line of beer drinkers. ainsley: they were meeting the bar owners and drinkers, you heard in the sound bite, his family would interact with customers. brian: going to the bar to see how people like my product. ainsley: sorry, wife, i have to do this. tough day at work. i have to go to the bar. brian: go back to the gene why us that got rid of the tab. people used to throw on the ground and you drink or you just get, now they pop it in. whoever invented that is genius. steve: people would take the tab and put in the drink. brian: cut your tongue. steve: some people did. ainsley: i know who invented it, the real men of genius. steve: that was bud light, right? tomace got that. ainsley: get kevin costner involved.