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Ikea cuts prices to boost sales

Ikea cuts prices to boost sales
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Your next IKEA purchase could come at a discount as raw material costs ease

The furniture retailer has announced price cuts in Germany - IKEA's biggest market by sales - as well as Sweden and the UK

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IKEA cuts prices to boost sales as raw material costs ease

IKEA is investing in price cuts on some products across a range of countries, including Belgium, Canada and India, as the furniture retailer aims to unwind increases it introduced in 2022. . -January 29, 2024 at 08:25 am EST - MarketScreener

United statesCity ofUnited kingdomRed seaDjibouti generalJane merrimanHelen reidIngka groupTolga oncuIngka retail manager

IKEA cuts prices to boost sales as raw material costs ease

IKEA cuts prices to boost sales as raw material costs ease
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IKEA cuts prices to boost sales as raw material costs ease

IKEA is investing in price cuts on some products across a range of countries, including Belgium, Canada and India, as the furniture retailer aims to unwind increases it introduced in 2022. The main IKEA retailer said it has cut costs and sees decreasing raw material prices, enabling it to bring prices down on some products, which will in turn boost sales volumes. "Every country is sitting and looking at where are the opportunities for us to, by lowering the prices, sell more pieces," said Tolga Oncu, Ingka Retail Manager at Ingka Group, the biggest owner of IKEA stores.

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