On topics of critical importance. I am never going to rule anything out. Nejra it is all straight ahead best. Mberg never kill hello and welcome. I am there at k rich. This is bloomberg best. In retrospect, this week has been dominated by tuesdays tragic terror attacks in brussels. Monday, attention was focused on Silicon Valley with a major Product Announcement from apple. A apple unveiling the sc at event in cupertino with a smaller screen and a smaller price tag, starting at 390 nine dollars per the cheapest new iphone ever. What are your big takeaways . I was making an analogy with the golden state warriors. They found the small ball works well for them and they want a world championship. They got to 30 Million People lester and that was a shocking number. 30 Million People bought an iphone five last year per they have dedicated users who want to use smaller phones and pay less. They are being slightly more aggressive, maybe appropriately aggressive, that should be with a price tha