documentaries and so the feeling was that it wasn t you know, if you wanted news and you cut the cord and you didn t want to pay for cable any more that this wasn t really in alternative because it really wasn t that much news on it. and help me be as clear as we can be with the terminology here. we hear analysts talking about linear tv versus streaming products. just unpack those phrases for us a little bit, please. right, so linear tvjust means traditional television the terrestrial tv, broadcast networks like abc, nbc, cbs, these are all services you get free to air, they don t cost you money. cable costs you money but it comes to a fibre optic cable into the back of your tv, whereas streaming is something you can get anywhere, you don t have to have a cable package. lots of folks historically who ve lived in new york, say, couldn t get free to air
cable costs you money but it comes to a fibre optic cable into the back of your tv, whereas streaming is something you can get anywhere, you don t have to have a cable package. lots of folks historically who ve lived in new york say, couldn t get free to air tv and they paid the cable company to get it. so this is something that is revolutionary, streaming, the whole idea is you can cut the cord, you don t have to pay for television anymore and you could buy it a la carte. so you could buy, say, cnn say for $5.99 a month. you re with us on the media show so are christen vivian. let s also bring in lauren hirsch who is a reporter at the new york ties for a long, can you help me with one question? why is it that news broadcasters are so preoccupied with streaming, why did cnn decide this was worth investing hundreds of dollars in? so for the past couple of years we ve seen media companies funnel money into streaming thinking that s the future of content. we ve seen subscriptions drop in
broadcast networks like abc, nbc, cbs, these are all services you get free to air, they don t cost you money. cable costs you money but it comes to a fibre optic cable into the back of your tv, whereas streaming is something you can get anywhere, you don t have to have a cable package. lots of folks historically who ve lived in new york, say, couldn t get free to air tv and they paid the cable company to get it. so this is something that is revolutionary, streaming, the whole idea is you can cut the cord, you don t have to pay for television anymore and you could buy it a la carte. so you could buy, say, cnn say for $5.99 a month. you re with us on the media show so are christen vivian. let s also bring in lauren hirsch who is a reporter can you help me with one question? why is it that news broadcasters are so preoccupied with streaming, why did cnn
into the back of your tv, where streaming is something you can get anywhere, you don t have to have a cable package. lots of folks historically who lived in new york say couldn t get free to air tv and they paid the cable company to get it. so this is something that is revolutionary, streaming, the whole idea is you can cut the cord, you don t have to pay for television anymore and you could buy it a la carte. so you could buy, say, cnn say for $5.99 a month. clear, you re with us on the media show so are christen vivian. let s also bring in lauren hirsch who is a reporter at the new york ties for a long, can you help me with one question? why is it that news broadcasters are so preoccupied with streaming, why did cnn decide this was worth investing hundreds of dollars in? so for the past couple of years we ve seen media companies funnel money into streaming thinking that s the future of content. we ve seen subscriptions drop in traditional tv so therefore they are looking to where str
the future of content. we ve seen subscriptions drop in traditional tv so therefore they are looking where streaming is effectively replace that. but the problem is, there is now so much competition and we don t know what people will pay for, they don t know how much, how many streaming services people will pay for. so it s really been for the past year throwing spaghetti against the wall in terms of content streaming. and now i think everyone is realising there s a lot of spaghetti on the wall and not a whole lot is sticking, to be honest. plenty of spaghetti on the floor by the sounds of it as well. vivian, let me bring you in here. there is one potentially frightening scenario here for news broadcasters which is the audiences are departing the linear tv networks but they may simply not want a new streaming products. a new streaming product. well, that s possible. there are so many paid subscription opportunities now and i think we are now learning,