usually like to splash the cash, but many are now on a budget like never before. for instance, tesco is selling double the number of frozen turkeys than they did before the pandemic. people are obviously worried about availability, but they re also looking for cheaper options, spreading the cost of christmas. but it s going to cost a bit more though. we ve looked at some key staples across the main supermarkets. the average price of frozen turkey is up by 21% compared with last year. potatoes are even higher. brussels sprouts are up 7.5%. pork chipolatas have soared by more than 40%. tesco can t say when food inflation will peak. it s also the biggest private sector employer in the uk, so how worried is the boss about the times we re now in? it feels like we re definitely in times of turbulence, times of change. and that always creates uncertainty.
versus the last christmas we had which was covid free in 2019. is that because they are cheaper? yes, and they are also guaranteed to have it on christmas day and it just provides them with that security and they can buy it earlier so they don t have this massive bill in the christmas period itself. it smooths out the spend. how much pressure are your shoppers under? they are under a lot of pressure. we have seen inflation coming at us in waves and we are doing everything in our power to mitigate that inflation. you have a big helicopter view of what is going on. how worried are you about the times we are in? it feels like we are in times of turbulence, times of change.