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68 percent of news website readers are first-time visitors: Piano
2021-04-26. Donât underestimate the power of email, which is 2.5 times more effective in acquiring subscribers than users going directly to site (and donât be afraid to ask readers to pay!), says Piano.
| April 26, 2021
The humble email is proving to be an important marketing tool for news publishers. Figures disclosed by Piano during WAN-IFRAâs recent Asian Media Leaders eSummit showed that emails â whether direct from publisher or containing links shared by others â had a 0.62 percent conversion rate, higher than direct access (0.24 percent), referral by Google e.g. Google Search, Google News (0.16 percent) or Facebook (0.06 percent) methods.
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In June, 30,000 or so people will gather on a hillside at Yellow Creek Park in Owensboro, Kentucky for the annual Rompfest, a four-day festival of bluegrass music.
Owensboro is home to the international Bluegrass Hall of Fame, which sponsors the show and the festival brings out some of the biggest names - Ricky Skaggs and Rhonda Vincent have played past festivals. Last summer, the pandemic nixed the festivities, but this year s lineup includes Dan Tyminski COVID willing.
If all goes to plan, the lineup will include Stoneface Mountain, made up of Megan and Audrey Mendenhall of Bedford, Ellie and Mary Strano of Lexington and Jack Bram and Tommy van der Laan, also of Lexington.
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