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One hard truth about principles is that sticking to them can be inconvenient when it compromises your bottom line. This is the challenge the NBA top brass, players, and coaches have faced when it comes to Hong Kong. They bungled that challenge and clearly have sold out. Apparently, sticking to principles is too high a price to pay when it might cut into the more than $8 billion in revenue the NBA earned in the 2017-2018 season.