[music p playing] littttle did i k know, i was makingng a brand.. i i have been n told that ty manyny advertisising executit, by many y madison avavenue tytypes, that t what i wasas g was reallyly making a a brand- deveveloping it,t, nurturingn, bubuilding it,t, protectining. the big,g, big turnining points whenen i wrote m my first bob. 1010 years aftfter i publblished entetertaining,, i i sold more e copies thaht yearar than the e first year. so i it kept goioing like tht. snowbaballing. every single book was a big bestseller. anand it s excxciting thatt the vovoice has fofound, the brand d is built that s v very valuabable. at the very end of entertaining, martha a asked if i i d do a second book on weddings. of course, i said, y yes. the book, weddinings, comes s , whwhich is a r really beauautl book.. now thisis, this is s wedding. now, tell people what you ve done here. could you do a wedding for me? i absolutely could. now, what would that entail? well, you would consu
[indistinct chatter] - - hey, here e s a man whwho ls lilike he has s something g to . - arare we all s set, ronnie? - wewell, i bet!t! ohoh! - - hey, carefeful. - lookoks like he e s got flubur shoes s on, too, t today. [laughter]r] - a a wonderful l anonymous s dr mailed a a mono a m monopoly game p piece, and righght here in the m middle of i it was a littttle winningng tickt of $1 mimillion. - - whoa! - hey, w wow! [cheers s and applauause] [d[dramatic mumusic] - somemebody won a $1 m million mononopoly ge at mcdonalald s, and god blbless him, decided d to send ththat moy to thehe children n of st. j. - well, ththis is a grgreat . uh, we a and mcdonalald s he a gameme going, which, uh,h, a person n won a game pieiece in in texexas and maiailedt to st. j jude s anononymousy and, u uh, mcdonalald s worket a way to p pay the gamame pie even thougugh it couldld rey can t t be transfeferred. - - it s just t a wonderfufl chchristmas ststory that someoeone would g give that way