As marketing veers fully into the digital world, specialized digital agencies are either evolving into more full-service shops or specializing further still
Why Buy-One, Get-One-Free Offers Are More Complicated Than You Remember wsj.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from wsj.com Daily Mail and Mail on Sunday newspapers.
Major brands including Apple and Samsung have had critical notes attached to ads. Political advertisers have raised concerns about the tool heading into campaign season.