Stay updated with breaking news from Thighstop. Get real-time updates on events, politics, business, and more. Visit us for reliable news and exclusive interviews.
Distributers and negotiate a whole bird program. they don t want to sell you just the wing, so it s not profitable for them, it s not profitable for you. they want to sell you the entire bird. so we went out and said let s put together a program where we re buying the breast, the tender, the nigh, and that makes it better for all of our franchisees. neil: yeah, i would think it would. i bet your customers are liking some of the alternatives. yeah. and one of our major competitors, wingstop, they did us a huge favor late last year, they launched their thighstop, and once they started a national marketing campaign, they did all the heavy lifting for us because it s an awareness issue. neil: right. we know that the product s good, we just need to create awareness, and wingstop helped us by doing a national marketing campaign. neil: i m curious how your customers did respond to the hike in chicken wings. you know, you can only, you ....