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Connector by Granite Launches New Campaign for Plant-It January 29, 2021 With the market for meat-free products continuing to soar and forecast to hit $21bn globally by 2025, a new Irish brand Plant-it has launched a campaign to promote its plant-based range of products in Ireland and the UK. The new campaign was created by Connector by Granite, the Dublin-based agency. Headed by industry veterans from Glanbia and Promise Gluten Free, Plant-It is a new Irish company that manufactures a range of plant-based and meat-free products including chicken and meat-free goujons, burgers, fillets and nuggets. The new brand’s tagline “Choose Good. Do Good” aims to inspire better choices at mealtimes with the company creating a range of nutritious plant-based products and working towards a greener future through partnership initiatives. ....