pioneer what s going on here, it would be him, because he s a guy that knows business. the issue is, is that the more traditional ways for these artists to make money just aren t as lucrative anymore. explain that. yeah. you know, of course, right now, you know, the way artists used to make money selling physical copies of their work. of course, no one s really buying cds. last year vinyl records actually out-paced cds in sales. shows you physical forms of music are all kind of curiosity these days. you really can t make a whole lot of money, you know, big, real money, through just streaming. you need to have other ways of making money, and that usually has been through touring. of course, now with covid, touring is now a spotty possibility. this is another way of opening up a revenue stream for artists so they can make the big money, and they can also, it looks to the way in thhip-hop culture