product ideas as are thepart of the company s weekly ritual. you re watching for eproduct evaluation. our special guest panelist tonight is j.j. ramburg. give it up for j.j. ramburg. quirky describes itself as a company making invention accessible. every week the company sifts through thousands of product ideas submitted by the company s community. they then select the best ones to bring to eval to see if the new concept has merit. if it makes it to eval the idea goes to the quirky community for a healthy debate and vote. the evening fueled by pizza and beer is fun, fast and more than a little irrev very rent. j.j. what do you say? it comes down to price. i think there s a market for having cakes that look like this. all of these people are into martha stewart and can t get it themselves. they would buy this but at the