Latest Breaking News On - Theatrical video on demand - Page 1 : comparemela.com

Straight To View: Nielsen Begins Tracking Premium Theatrical Films Being Distributed On Streaming Platforms

Share this article Share this article NEW YORK, Jan. 12, 2021 /PRNewswire/  Today, Nielsen (NYSE: NLSN) announced that it is launching its Theatrical Video On-Demand (TVOD) measurement service as a way to capture viewing to movie releases that are directly available to consumers to rent or purchase on demand through streaming/MVPD platforms. Often offered at premium pricing, this rapidly expanding distribution model of film releases was accelerated by COVID-19 early in 2020 as content creators, such as studios, sought to offset disruption caused by social distancing mandates that temporarily closed movie theaters across the U.S. The evolution of theatrical distribution, especially during the COVID-19 pandemic, has introduced a new opportunity for both consumers and content owners by delivering theatrical releases directly to viewers in the comfort of their own homes. As a result, the entire media food chain, from studios to talent, have a need to analyze the volume and reach

Nielsen to Measure Feature Films on VOD

'The Office' Was by Far the Most-Streamed TV Show in 2020, Nielsen Says