Board with no explanation. now elon musk has made a big move to just try to buy twitter outright for $54.20 a share, $43 billion in cash. musk is promising to exploit the company s, quote, extraordinary potential by taking it private and has issued an ultimatum threatening his position as the shareholder if the board doesn t accept his bid. joining us to explain why it matters and what it means to all of us is cara swisher, new york times contributing writer, host of the pivot and sway podcast. also, donnie deutsche host of the on brand podcast, to help make sense of all this. so cara swisher, correct anything i got wrong there. but how did we get to today? no, he he made a bid. he made a bid. that s pretty much, he s interested in the company. he s always been a big fan. he s a heavy user and uses it pretty well. he uses it all the time to market himself, to say things, to do memes, to troll, he s kind