what would you like the power to do? how often do you make choices solely based on computer algorithms? it is happening more than you might think. who to follow on instagram to what to buy on amazon to netflix recommendations, to google map direction, artificial intelligence has fundamentally changing how we behave and interact with the world around us. and this is just the beginning. that is the theme, explored by the book out today written by jacob ward, the loop how technology is creating a world without choices and how to fight back. jake ward joins me now from san francisco. first off, congratulations. i though how hard it is to write a book. it is a painful endeavor just getting it out is amazing. thank you. appreciate it. a topic i certainly worry