investigating them against laurent gbagbo. it is a horrible situation there, and we will continue to follow it fionnuala. appreciate it. and the annual south by southwest festival in texas is huge and drawing celebrities and ordinary folks from all over the country and overseas as well. this year s bash has something new creating a whole lot of buzz. tom foreman has a look in this building up america report. reporter: the south by southwest festival in austin is a hot bed not just for music, but also for innovation. twitter, four square and many other text sensations made early big splashes here, so during this year s festival, cnn.com invited innovators from around the country to pitch their ideas during a short ride in a pedi b pedicab. i m max mullen working on something called bouncer. it is for e-mail addresses to shorten, share and protect your e-mail address.
the austin festival is not just for music hot bed but for innovation. reporter: twitter, and many other text sensations made early big splashes here. so during this year s festival, cnn.com invited innovators from around the country to pitch their ideas during a short ride in a pedicab. i m max mullen and i worked on something called bouncer and you can shorten, share, and protect your e-mail address. i m alison aidal and i m with fly by miles. booking frequent flyer tickets are a nightmare so we decided to solve that problem by having real-time availability of frequent flyer seats and book it through our site. i m dylan and representing trip relief. we make tourism available to everyone. reporter: this is more than just interesting. this town, and a growing number of others have realized the relatively low investment, high return possibilities of tech can