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Fashionable apparel for fans in spotlight

Fashionable fan apparel: Untapped market for NFL

IT started as a fun project. A white bodysuit, emblazoned with Cincinnati Bengals quarterback Jake Browning’s number and initials. Taylor Damron had made it for her cousin, Browning’s girlfriend Stephanie Niles, to wear to the January 7 game against the Cleveland Browns. Then, the outfit went viral. “The next day, I woke up, and…

Fashionable fan apparel is in the spotlight. There's still an untapped market for the NFL

Taylor Swift in January donned a red puffer jacket with boyfriend and Kansas City Chiefs’ tight end Travis Kelce’s number for a playoff game. Within a month, that jacket’s designer,

Black designers who popularized fan gear 20 years ago struggle as white designers leap ahead

These new successes show how hard it is for small, indie designers to break into sportswear-as-womenswear especially Blacks.

Fashionable fan apparel is in the spotlight. There's still an untapped market for the NFL

Taylor Swift in January donned a red puffer jacket with boyfriend and Kansas City Chiefs’ tight end Travis Kelce’s number for a playoff game.