and world business report. the rise and rise of fake views. as more advertising dollars are spent on line companies are being warned to make sure they get what they pay for. and two of india s largest telecoms firms, vodafone india and idea cellular, are merging to become india s largest telecoms operator. welcome to world business report. a very warm a very warm welcome. i m sally bundock. also in the programme, the president of uber says he is leaving the company after less than six months in the job. we ll have the details in a moment. but first: one thing that all businesses have in common, regardless of what they do, is advertising. making yourself known brings in customers and their cash. but advertising can also be a sizeable investment, and whatever size of business you have, you don t want to be ripped off. that s bound to be discussed at one of the industry s big annual events starting in london in the next few hours. so, how much is spent on advertising? worldwide,
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