Canned cocktails are the fastest-growing trend in liquor here’s the best from Virginia Matthew Korfhage, The Virginian-Pilot
We can all be forgiven if we want this year to be easy.
And there is nothing in this world easier than a cocktail in a can, a smashable quaff for those who can’t even be bothered with an ice cube. After spending its early years in obscurity, the frothy canned tipple has finally found its moment.
Since the start of the pandemic, when drinking at bars became a fond memory, an effervescent wave of aluminum-swaddled booze has washed ashore at local grocery stores a rainbow tide of vodka smash and whiskey mule. Alongside the meteoric rise of the hard seltzer, canned booze ranks among the fastest growing categories of hooch in America. As of August 2020, Nielsen data showed more than 85% growth since the previous year.