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Selecting better KPIs for your business: What to consider and how to bolster your most important metric It all comes down to what stage your business is at, its goals, and identifying the supporting metrics that can help you get there. George Nguyen on January 7, 2021 at 1:55 pm More Collecting and analyzing data promotes better decisions and helps you be proactive in identifying, nurturing, or reversing trends. Although more data is typically considered better, a glut of data can paint a conflicting picture of how your business is performing. Key performance indicators (KPIs) help us cut through the noise and get right to what matters most to our businesses. However, there are many factors to consider before elevating a metric into the almighty KPI slot. And, even after you’ve decided which KPIs will guide your strategic decisions, there are supporting metrics that can help ensure your business is on track to meet your KPI targets. ....