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《亂世王者》攜手西安曲江文旅局 重塑未央宮榮光

《亂世王者》攜手西安曲江文旅局重塑未央宮榮光
sina.com.hk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.hk Daily Mail and Mail on Sunday newspapers.

South Korea , Ghana National , Kann Development , Xi An Qujiang Text , New Weiyang Palace Imperial , Guru Weiyang , Tang Features , Shan Features , Weiyang Palace , Weiyang Park , Order Yin , தெற்கு கொரியா ,

《亂世王者》攜手西安曲江文旅局 重塑未央宮榮光

《亂世王者》攜手西安曲江文旅局重塑未央宮榮光
sina.com.hk - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from sina.com.hk Daily Mail and Mail on Sunday newspapers.

South Korea , Ghana National , Kann Development , Xi An Qujiang Text , New Weiyang Palace Imperial , Guru Weiyang , Tang Features , Shan Features , Weiyang Palace , Weiyang Park , Order Yin ,

商业"精耕细作"的时代，文创设计才是其唯一解药？|上海市_新浪科技_新浪网

例如，上文中提及的国内首个沉浸式文商旅综合体秦淮戏院里，将主题景观、演艺内容、商户业态等有机融合在一起的“体验式场景”中，身着古装的小商小贩穿行其中，随机出现的街头互动表演，让身处其中的顾客“一秒入戏”，想不消费都难。
所以，由文创IP构建起的“沉浸式体验场景”，最大的特征在于“活化的场景”。场景活了、共鸣有了、消费者更容易理解内容以及内容背后寄托的情感了，消费也就自然而然来了。
3、“大IP”思路
故宫文创只是我国文化产业发展的一个缩影，这个产业的发展潜力巨大已成为共识。
但“大IP”的打造，不是单纯依靠创造实物IP，获得粉丝带动人流。而是通过在地特色文化、一个个场景打造、一次次活动运营，将项目自己打造成“大IP”。
以此，在受众心中产生情感共鸣、具备吸引粉丝� ....

Ocean Pacific , Museum Of Art , Museum Of Art Theater , School Waugh Genesis , Technology Sina , Text Museum Of Art Library , Museum Of Art Nanjing Durkee Square , Office Region History , Shanghai Sina Science , Beijing Overseas , Art Theater Museum , Shanghai New World , Art Nanjing Durkee Square , Art Museum , Text Genesis , Shanghai New World Chengdu Pacific , Shikumen Building Old District , Walking Street , Reserved Shanghai , Shikumen Building South , New Building , South North , Commercial Street , Chengdu Ocean Pacific , City Public , Xi An Datang ,

春暖花开时大唐欢歌起 珍珠泉国风游园再起

春暖花开时大唐欢歌起珍珠泉国风游园再起
yangtse.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from yangtse.com Daily Mail and Mail on Sunday newspapers.

South Korea , China General , Pearl Spring , Nanjing Pearl Spring Tim , Nanjing Pearl Spring , Field Pearl Spring Scenic Dragon , Yang Royal , Datang Golden Age , Don Palace Banquet , Tang Beauty , Tang Features , Tang Dynasties , Yangtze Evening , தெற்கு கொரியா , சீனா ஜநரல் , முத்து வசந்த ,

国潮灯展、"火龙钢花"、沉浸式互动演艺……来隋唐洛阳城，过"最潮中国年"_新闻中心_洛阳网

国潮灯展、"火龙钢花"、沉浸式互动演艺……来隋唐洛阳城，过"最潮中国年"_新闻中心_洛阳网
lyd.com.cn - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from lyd.com.cn Daily Mail and Mail on Sunday newspapers.

Tang Guo , Emperor Yang , Don Miyagi , King Queen , School Camp , Center Luoyang , Eastern Museum , Spring School , Interactive Performing Arts , New Year , Tang Features , Chinese New Year , Day Street , Tang Country , Walking Street , Country History , Park Day Street Eastern Museum , South Gate , Five Song , Mongol God , Mongol Eve , Performing Arts , Friday Saturday Sunday , South Square , River Los , Luoyang Old ,