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As a society, we are more about width rather than depth today 10 Feb, 2021 - 08:17 AM IST | By Mansi Sharma NEW DELHI: Who says print is dead? It is certainly not for the advertisers, and many media planners will vouch for the medium. If you count yourself among those believein numbers rather than words, the latest dentsu report points out that despite the Covid-imposed shrinkage, print advertising amounted for 25 per cent of overall media spends by advertisers in India, earning a total of Rs 13,970 crore. TAM data shows that the Unlock period witnessed a spike of 4.8X in average ad volumes per publication per day. ....
The genre has bounced back from the impact of Covid2019. 06 Feb, 2021 - 09:00 AM IST | By indiantelevision.com Team NEW DELHI: 90s kids in India will recall the MTV of yore - the holy grail of music videos that had everything from the latest Bollywood hits, Hollywood chart toppers, to indie artistes and global sensations. But as the network later admitted, it never made much money from playing music - so it undertook an irreversible shift in its content strategy and more or less hit the pause button on songs. MTV s non-music programming was an undeniable success, but its music-watching base migrated to rival channels, and later found succour in audio streaming services. Globally, online music streaming services have been gaining strength, chipping away at the hold of linear TV music channels. ....