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New Delhi [India], April 3 (ANI/PNN): ET Money, one of India's largest wealth tech apps, has launched a new ad campaign that takes a humorous route to bring alive the unusual responsibilities investors bear to succeed while investing. The series of advertisements by ET Money, the Associate Sponsor for digital streaming of IPL 2023, was launched at the onset of IPL and will stream on JioCinema screens. Reiterating the brand's philosophy of 'putting money to work,' the four digital films once again feature the 'Money Man,' who has well-timed humour to personify the various demands of money from an investor. The ads uniquely bring alive the popular behaviors that make one's investments go wrong - the need to get the timing right when entering or exiting investment products such as mutual funds or stocks, acting as an expert in not just one's work but also in investments. Furthermore, controlling emotions while making investing or selling decisions, which to ....
New Delhi [India], November 23 (ANI/PNN): ET Money, one of India's largest wealth tech apps, has launched a new brand campaign to end users' constant struggle while managing and growing their money. This new marketing blitz was launched at the onset of the FIFA World Cup 2022 in Qatar, for which ET Money is the Associate Broadcasting Sponsor. Taking a humorous and unique storytelling approach, the series of ad films personify users' fear via a Money Man (one of the main characters in the ad film). In the ad, Money Man nudges the investor to think of ways to grow his own money through continuous & thorough research rather than enjoying life's little pleasures. As it is common for people to get stressed when tasked with conducting thorough research of financial markets to make informed investment decisions, the series of ads bring to life the idea of ET Money as an investment platform that enables people to 'put their money to work' rather than working hard fo ....
New Delhi [India], October 6 (ANI/NewsVoir): Encouraging Indians to save and invest during this festive season, ET Money, one of India's largest wealth tech apps, has announced the launch of the first-of-its-kind festival called 'Great Indian Investment Festival'. Through this unique initiative, ET Money will reward users for building and exhibiting good financial habits. Through this 17-day-long festival, the app will offer users a festive discount on ET Money Genius and rewards that would include assured shopping vouchers, lifestyle subscriptions, daily lucky draws and bumper prizes. Some of the mega prizes on offer are the latest iPhone 14 Plus, iPad Air, and Royal Enfield Interceptor bike. Investors can also win up to Rs 2 Lakh in cash for helping their friends and families develop good financial habits through referral. ET Money believes that for decades, users have built a habit of spending and getting rewarded during the festive season. With India adopting an investm ....
New Delhi [India], September 16 (ANI/NewsVoir): As Times Prime, India's only premium lifestyle memberships app by Times Internet celebrates its anniversary this month, it is offering all members an assured gift from top brands like MyGlamm, Chaayos, Punjab Grill, Zoff and PVR. All members of the Times Prime App can pick from a wide range of assured gifts like complimentary desserts at Chaayos and Punjab Grill, lipsticks from MyGlamm, and gifts from Zoff between Sep 15-30. Commenting on the benefits on its anniversary, Harshita Singh, Business Head of Times Prime, said, "Times Prime always strives to provide a superlative lifestyle experience for its members, and today as we celebrate our anniversary, we are delighted to share with them a host of exciting offers that can be availed on the Times Prime app till 30th of September. We are not stopping here, we have several leading entertainment, restaurant, and lifestyle brands in the pipeline that will soon be available on the Tim ....
New Delhi [India], September 7 (ANI/NewsVoir): ET Money, one of India's largest wealth tech startups, announced that it has crossed Rs 30,000 crores or approximately USD 4bn in retail mutual fund investments that are managed on its platform. Out of the Rs.30,000 Crores, Rs.11,000 Crores (USD 1.4Bn) is the current value of the investments (AUM) done on the platform itself, while the remaining Rs 19,000Cr (USD 2.7Bn) are the investments imported by users via ET Money's Portfolio Upload facility. Between July 2021 to July 2022, while the stock market has been extremely volatile, ET Money's AUM has grown by 48 per cent. This growth significantly outpaces the mutual fund industry's AUM growth of just 6.9 per cent during the same period. The average SIP on ET Money has also grown by 8 per cent, while the same for the industry has fallen by 6 per cent. ET Money has also seen a growth in its monthly SIP book to Rs.275 Crores The platform now processes more than 12 lakh transact ....