Hudson-Powell creates a title sequence inspired by the emergency services for new comedy, Bloods
Inspired by the visual vernacular of the emergency services for a new comedy starring paramedics, Hudson-Powell create a bold title sequence full of design details.
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Pentagram London’s Luke Powell and Jody Hudson-Powell have created the title sequence and graphic visual language for a new Sky TV comedy series,
Bloods. Centred around two paramedics based in South London, the series, created by Nathan Byron and Samson Kayo, features the storyline of an unlikely pairing of paramedics. Starring Maleek (played by Kayo) and Wendy (played by Jane Horrocks) the series follows “their comedy-filled antics with colleagues and patients alike,” reads a release by Pentagram. The Hudson-Powell team’s approach, in turn, graphically pulls upon the visual vernacular of the emergency services in its use of type, chevrons and numerals, as well as its colour palette and motion approach