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Digital Bar Quarterly: How can insurers optimise a multibrand strategy with greater UX differentiation?

Insurance companies replicating their quote and buy journeys across multiple brands are missing significant opportunities. Jamie Bayliss, consultant at Altus ....

Jamie Bayliss , Altus Consulting , Churchill Insurance , Direct Line Group , Digital Insurance , Customer Service , Consumer Duty , Dual Pricing , Nsurance Distribution Directive Idd ,