Creating a truly personalized customer experience relies heavily on data, particularly first-party customer data that provides insights into preferences and behaviors. Brands that excel in CX use this data to deliver marketing messages that resonate deeply with customers, making interactions feel bespoke and relevant.
With a career spanning over three decades across the hospitality and technology sectors, I ve witnessed the evolution of customer engagement and the pivotal role of PMS in revolutionising the guest experience. My experiences, particularly as the VP of Product and Strategy at Shiji Group and leading hotel consulting services for Opera at MICROS in the Asia Pacific, have provided me with deep insights into the importance of a 360-degree unified customer profile in PMS.
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