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Cele Buendía, CEO of Melones El Abuelo: This year we planted 30% less watermelon in Senegal
Despite the fact that the melon market has been stagnant for several years, our sales record double digit growth
The watermelon and melon season in Brazil, which is now about to end, is being followed by the Senegalese campaign. This one is starting just one year after the coronavirus pandemic was declared, disrupting the development of the campaign and leaving a significant amount of Senegalese fruit unmarketed.
Cele Buendía.
“This year we have reduced the watermelon acreage in Senegal by approximately 30% compared to the previous one,” says Cele Buendía, CEO of the Spanish company Melones El Abuelo. “Not only because of what happened last year, but because we don t want any overlap with the watermelons from Almería, so we shortened the season to have the latest batches from Senegal at the latest on the first week of April and then continue with Almería,” h ....

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