from humble beginnings. it started in a garage. too global empire. how a plastic doll went from misunderstood. seventys were not a great time for bobby. to megastar. ryan gosling, pink everywhere. if you think you know barbie, i got a story for you. it starts with a woman. she grew up in denver, colorado. as a high school student, she met elliott answer, the two of them married and they went to the golden state to pursue their golden dream. wasn t your typical 1940s housewife. in their relationship, ruth was the businessperson. elliott was a creator, and artist. he was working with plastic and making things like light fixtures in the garage. he saw the business and the market possibilities at every opportunity. she brought in a business partner. created and it started in a garage. as it happened, the company was not ruth s name but instead, a hybrid of mats for harold matson and elliott for elliott handler. mattel. the first line they produce was t
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