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New H&M boss faces pricing dilemma in fight to win back customers

New H&M boss faces pricing dilemma in fight to win back customers
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Storebrand Shah , Karl Johan Persson , William Woods , Adil Shah , Helena Helmersson , Erling Persson , Johan Persson ,

New H&M boss Daniel Ervér faces pricing dilemma in fight to win back customers

The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online fast-fashion rival Shein, or cut prices and risk profit margins falling short of target. Daniel Ervér, 42, took the reins at H&M on Wednesday after Helena Helmersson quit in a surprise announcement that sent the company's shares down more than 10%. At the same time, H&M said sales continued to fall over the key holiday trading months of December and January, raising questions about how much revenue the retailer is sacrificing in pursuit of a higher profit margin. ....

City Of , United Kingdom , Helena Helmersson , William Woods , Erling Persson , Storebrand Shah , Marie Mannes , Kirsten Donovan , Helen Reid , Karl Johan Persson , Matt Scuffham , Adil Shah , Johan Persson , H M , Profit Margin , Daniel Ervér ,

New H&M boss Daniel Ervér faces pricing dilemma in fight to win back customers

By Helen Reid and Marie Mannes LONDON (Reuters) - The new boss of H&M faces a thorny dilemma: increase prices and lose more ground to budget online . ....

City Of , United Kingdom , Storebrand Shah , Erling Persson , Marie Mannes , Matt Scuffham , Adil Shah , Helen Reid , Kirsten Donovan , Karl Johan Persson , Helena Helmersson , William Woods , Johan Persson ,