Local television just received a major upgrade in measurement tools: Measurement service Comscore and agency holding company Dentsu unveiled a yearlong test of advanced analytics use in local investment that takes the medium far beyond outdated age a
/PRNewswire/ Today, Hearst Television received the 2022 Catalyst Award for their outstanding support of Ad Council public service campaigns over the past.
Winners of the 2022 TVB Excellence Awards and TVB NEXT Awards were announced earlier today at TVB’s live Executive Summit, part of this year’s hybrid Forward Conference. Every year, TVB, the nonprofit trade association representing America’s local broadcast television industry, honors individuals and organizations who are shaping the future of local media. “It is our pleasure to honor […]
TVB’s 2022 Forward Conference will take place virtually next Thursday, Sept. 22, with the promise to deliver “a state-of-the art multi-dimensional experience.” The virtual conference will bring together attendees from U.S. broadcast TV stations, media ad agencies, key ad categories, measurement, and AdTech to discuss the present and future of local television. In addition to the virtual […]