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Last modified on Tue 16 Feb 2021 04.50 EST “Have you got that record that goes ah-woo-ooo-ooh-yeah-yeah?” It’s a scene familiar to anyone who spent time in a hardcore rave record shop in the 1990s – a punter asking for a tune they’ve heard on pirate radio or at a rave but they don’t know the title of, so they mimic the riff or sample hook hoping someone behind the counter recognises it. A relic of pre-Shazam life, the ritual is preserved in an advert for Music Power Records aired on the pirate station Pulse FM in 1992. Nick Power, owner of the north London shop, recalls that no matter how mangled the customer’s rendition, “nearly always, you’d be able to identify the exact record they were looking for”. In the advert, Power plays the roles of both sales assistant and punter, pinching his nose to alter his voice. Almost 40 years later, the comic skit commercial has been resurrected alongside others on two volumes of London Pirate Radio Adverts 1984-1993, by audio

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