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4 Photographers Took Puma s New Wild Rider to the Streets 4 Photographers Took Puma’s New Wild Riders to the Streets Louis Mahe Right on the heels of announcing the Wild Rider to the world, PUMA is back with the same shoe in an all-new red and blue colorway. It was only earlier this month that the Wild Rider flashed onto the scene. The shoe itself is a temporal pastiche: it pays homage to PUMA’s classic retro designs while keeping a sharp eye on the future. The Wild Rider is an iteration of the Rider series that emphasizes functionality and form for the modern city dweller. Think of it as your go-to shoe for all in the ins and outs of urban life. ....
Highsnobiety It was the year of grounded flights, of sheltering in situ, of walking. Every city is now a city for locals. And every city has its own localized genius that thrives under pressure. To capture this unique moment in time, we tapped five photographers in five cities to document the PUMA Wild Rider in their neighborhoods on local friends and heroes. The photos capture this newfound pleasure, languid and relaxed, unusual in cities typified by having to catch up with the next latest thing. Instead of casting models, each photographer cast people from their own communities who are important to them, featuring the new PUMA Wild Rider, a shoe designed for this very purpose: life in the city. ....