MARINA DEL REY, Calif. — In recent years, water has become something bigger, odder and more fluid than Earth’s original elixir. Despite its ubiquity in our homes, water has been
Liquid Death co-founder and CEO Mike Cessario wondered, “How do we make the healthiest thing you could drink just as fun, if not more fun, to walk around with as a beer? Like, pretend you’re a beer company.” The result? A canned water company that uses the environment, heavy metal and humor to court men, younger consumers and deep-pocketed investors.
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