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How McDonald's synced with Spotify's audience insights to boost app conversions | Analysis

Utilising Kochava's analysis, the campaign was victorious in driving conversions within the MyMacca’s app, particularly among Gen Z and families.

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Spotify wants to suggest songs based on your emotions


BBC News
By Mark Savage
image captionSpotify says its patent will allow more accurate music recommendations
Spotify has patented technology that will allow it to analyse your voice and suggest songs based on your emotional state, gender, age, or accent .
The patent, which was filed in 2018 and granted on 12 January, would allow the streaming giant to make observations about a user s environment and emotions using speech recognition technology.
Spotify could then play music reflecting their mood or even their social setting - e.g. alone, small group, party, according to the patent.
If implemented, the feature will presumably boost the streaming statistics for Lesley Gore s It s My Party (And I ll Cry If I Want To). ....

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