By
May 18, 2021
Spotify s RADAR, which helps support global rising artists, will be collaborating with K-Pop artists such as AleXa!
Keep on reading to know more.
Spotify Announces Collaboration With K-Pop Artists for RADAR Korea, AleXa as the First Artist
Starting off the collaboration project for RADAR Korea is K-Pop artist, AleXa, and Arabic pop star, Bader AlShuaibi. This will be the first time a K-Pop artist is participating in Spotify s RADAR program, which help supports global rising artists.
(Photo : Spotify) AleXa and Bader AlShuaibi
Spotify said that the two artists worked on the song Is It On together, which has a fresh melody that is based on a unique rhythm of reggaeton, and has an addictive lead sound and intense drop. For this RADAR collaboration, Spotify oversaw the overall project, from connecting the two artists to their marketing.