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NCAA policy allows BYU athletes to monetize names, images and likenesses After months of discussion and speculation, the NCAA Division I Board of Directors reached a decision Wednesday to approve an interim policy regarding athletes profiting from their names, images and likenesses (NIL), as reported below by Nicole Auerbach of The Athletic. NEWS: The Division I Board of Directors has voted to approve the interim NIL policy, a source tells @TheAthletic. College athletes in all 50 states will be able to monetize their names, images and likenesses starting tomorrow (July 1). Doing so will no longer violate NCAA rules. Nicole Auerbach (@NicoleAuerbach) June 30, 2021 ....