Meta has deployed a new AI system to fix its algorithmic bias problem for housing ads in the US. But it’s probably more band-aid than AI fairness solution. Gaps in Meta’s compliance report make it difficult to verify if the system is working as intended, which may preview what’s to come from more Big Tech compliance reporting in the EU.
Meta launches new technology for equitable distribution of ads on its apps adgully.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from adgully.com Daily Mail and Mail on Sunday newspapers.
Meta's new AI-based Variance Reduction System (VRS), designed in collaboration with the US Department of Justice in the wake of a discrimination complaint, aims to reduce bias and increase the equitable distribution of ads for housing, employment and credit.