the wealthy western nations is actually creatively destroying the market for forest risk commodity and moving to a sustainable business model. ~ ., ., , ., moving to a sustainable business model. ., ., , ., ., , moving to a sustainable business model. ., ., ., model. what does that actually mean that everybody model. what does that actually mean that everybody has model. what does that actually mean that everybody has to model. what does that actually mean that everybody has to stop model. what does that actually mean that everybody has to stop doing? . model. what does that actually mean that everybody has to stop doing? it | that everybody has to stop doing? it needs huge global collaborations. i m not suggesting that it s easy and i m not suggesting that we could alljust and i m not suggesting that we could all just stop and i m not suggesting that we could alljust stop using these commodities tomorrow. but we could move from a business model that relies on deforestation to