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Edwin Madu Share this article Nigeria’s first domestically launched music streaming service, uduX has developed a new product called PopRev in partnership with PiggyVest. PopRev will allow music lovers to invest in their favourite musician’s project and make profits based on the project’s digital streaming performance. The solution will see fans become more instrumental to the financial success of the favourite artists. Fans can track their investment through the uduX platform which is available as both web and mobile apps. The apps will give them real-time insights into the streaming performance of the music they invested in. Fans can also invite other people to listen to the artist’s music on uduX. Whatever revenue is made from the music is shared with the concerned investors. ....
Music Business Worldwide April 15, 2021 According to the two companies, the PopRev platform “fuses elements of crypto-currency, social networking and influencer nodes”. Fans will be able to track their investments via the uduX platform (online and in-app), as well as obtain real-time insights into the streaming performance of the music they’ve invested in. PopRev will also allow investors to invite friends to the uduX platform to listen to the artists’ music and investors stand the chance to win “real-time experiences” with these artists. PopRev is the first ever music product from PiggyVest, an online savings and investment platform with over 2 million customers. ....
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