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uduX, PiggyVest develop PopRev for investment in artistes


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Indigenous music streaming platform, uduX, in partnership with PiggyVest, has announced a new product called
PopRev that would allow fans to invest in the music catalogues of artistes, and share in their earnings.
According to the Chief Executive Officer of uduX, Chidi Okeke, the programme would be launched in May 2021. He added, “PopRev will give artistes access to funding, with no intention of buying out their master tapes. We are creating a new artiste revenue model driven by fans’ social engagement and the new normal of ‘sharing’. We want to give investors access to metrics and the performance of their investments on demand.” ....

Somto Ifezue , Kamal Ajiboye , Bugwu Aneto Okeke , Chidi Okeke , Douglas Jekan , Chief Executive Officer , Pushing Good Music , சிடி ஓக்கேக்கே , தலைமை நிர்வாகி அதிகாரி ,