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Since the end of the COVID-19 pandemic, the spending patterns of tourists in Seoul have shifted towards seeking more enjoyable experiences in trendy districts within the capital city. This marks a departure from their previous focus on shopping-centric activities in commercial districts.
Koreans can now enjoy the taste of Singaporean celebrity chef Justin Quek’s flagship restaurant Justin Flavours of Asia at the basement food court of Lotte Department Store’s Myeong-dong branch in Sogong-dong, Seoul. Catering to a wide range of visitors from nearby Myeong-dong’s busy office workers, tourists hungry and tired from shopping at downtown Seoul's largest shopping block as well as Si.
Department stores are stepping up efforts to attract increasing numbers of foreign visitors to boost faltering sales as local households tighten spending amid rising debt and high interest rates, according to retail industry officials, Thursday.
Starbucks Korea announced Tuesday that it has donated scholarship funds to descendants of Korean independence activists who supported the country’s fight against Japanese colonial occupation. The donation ceremony was held earlier on the day at Starbucks Academy Center, also Starbucks Korea's former headquarters, located in Sogong-dong, Seoul, in collaboration with the Ministry of Patriots and Veterans Aff.