Chris Paul Partners with goPuff to Make Plant-Based Food More Accessible
By
Staff
2 months ago
Through the partnership, Chris Paul will help build goPuff’s category for Better For You food and drink with a focus on expanding its assortment of plant-based products
PHILADELPHIA & PHOENIX–(BUSINESS WIRE)–#gopuff–NBA All Star Chris Paul today announced a partnership with goPuff, the go-to solution for consumers’ everyday needs, to make plant-based food more accessible to customers across the country. Since starting a plant-based diet in 2019 and noticing immediate improvements to his health, recovery time and performance on the court, Paul has become an advocate of the lifestyle. Starting today, Paul will help build the vision and growth of goPuff’s Better For You category, with a focus on bringing more plant-based brands onto the platform.
Vegan NBA players JaVale McGee, Chris Paul, and DeAndre Jordan have started a plant-based-themed musical band is in partnership with vegan meat company Beyond Meat to promote plant-based foods during the holiday season. The Beyond Boys debut track is featured in a commercial for the brand and entitled “12 Days of Christmas, which riffs on the classic holiday song, only instead of partridges in a pear tree, the lyrics feature Beyond Meat classics like sausage pizza.
“Getting into the holiday spirit, I thought it would be fun to put a twist on a classic Christmas hit featuring some of my favorite Beyond Meat products,” said McGee, who produced the track. “I hope everyone enjoys the new song, in the same way, I enjoyed producing it and is inspired to try more plant-based eats this holiday season.”
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Vegan NBA stars JaVale McGee, Chris Paul, and DeAndre Jordan have joined forces to form a new band called The Beyond Boys, in partnership with vegan meat company Beyond Meat. The musical trio released a music video for its first track, “12 Days of Christmas,” this week to promote plant-based foods during the holiday season.
“Getting into the holiday spirit, I thought it would be fun to put a twist on a classic Christmas hit featuring some of my favorite Beyond Meat products,” said McGee, who produced the track. “I hope everyone enjoys the new song in the same way I enjoyed producing it and is inspired to try more plant-based eats this holiday season.”