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Aiming to address the need for innovation in TV advertising, campaign measurement adtech company Realytics has launched Box Exposition Engagement (BEE), a singl. ....
BERLIN, Feb. 2, 2022 /PRNewswire/ ShowHeroes Group, a leading global, independent provider of digital video solutions for advertisers and publishers, continues its rapid global growth launching ....
Landmark Collaboration Will Unify Inventory, Data Privacy, and Addressable TV Identity Strategies for Brands and Broadcasters Amobee, a wholly owned subsidiary of Singtel and global leader in advertising ....
| 19 February 2021 Video ad tech provider smartclip has added the connected TV channel of Dutch music TV provider XITE to its CTV line-up. XITE, which specialises in music videos on TV and OTT platforms, recently launched in the German market with a new music TV channel curated for a German-speaking audience. The channel is available free within TV+ offerings of leading TV devices and directly on the XITE TV app. The XITE channel is a blend of old-school and new; curated in the style of original music television from the 1990s with today’s digital entertainment standards. Powered by the smartclip adtech stack, ad breaks will appear similar to linear TV advertising, while offering advanced targeting standards of digital advertising. Advertising breaks will therefore be filled with highly relevant ads tailored to the user. ....