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Nightfood Brand looked to a bolder scheme to reawaken interest for its sleep-supporting ice cream in a crowded freezer section. There are few things better for your health than a good night’s sleep. Yet that natural act proves elusive for many whether caused by physical or mental conditions. Supplements such as melatonin have provided relief to many, but a new option was introduced in 2019 when game-changing Nightfood debuted a market-first sleep-friendly food. Besides jumpstarting a new category, it earned product of the year honors in the ice cream category. The emerging market quickly took off as major brands like Pepsi followed with sleep-friendly snacks and drinks. ....