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International Grand Prix winners that created a buzz at Cannes Lion Day 1

Afaqs! Lists down some of the outstanding international work that won big on Day 1 of the festival of creativity.

New Zealand telecom provider Skinny's guerilla radio campaign wins Radio & Audio Grand Prix

Telecom brand Skinny wins Cannes Lions 2023 Radio & Audio Grand Prix

Skinny cleverly outsources its radio ads to New Zealanders in new campaign via Colenso BBDO

To avoid expensive celebrity voice talent and pricey recording studios, Kiwi telco Skinny has launched ‘Phone It In’, a low-cost campaign developed by Colenso BBDO, that lets Kiwis record Skinny radio ads on their mobile phone, for free.