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Advertising in newspapers is expected to hit record levels in 2024, crossing Rs 20,000 crore and breaching pre-pandemic levels. Find out more in this report.
Political parties are gearing up to spend between ₹1,500-2,000 crore on advertisements across traditional and digital media platforms for the upcoming Lok Sabha elections. Approximately 55% of this spending is expected to be allocated to digital media, with TV, print, outdoor, and radio accounting for the remaining 45%.